BACCHUS PRIVACY POLICY
Last Updated:
January 2025
Welcome to Bacchus (the "App"). This Privacy Policy explains how Chu's Wine Corp ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you use our mobile application and services.
By using the Bacchus App, you agree to the collection and use of information in accordance with this policy.
1. INFORMATION WE COLLECT
1.1 Information You Provide to Us
Account Information:
- Full name
- Email address
- Phone number
- Referral code (if applicable)
Reservation Information:
- Restaurant booking details
- Party size
- Date and time preferences
- Special requests and dietary restrictions
- Wine pre-order selections
Profile Information:
- Profile picture (optional)
- Dining preferences
1.2 Information Collected Automatically
Device Information:
- Device type and model
- Operating system version
- Unique device identifiers
- Mobile network information
Usage Information:
- App features accessed
- Restaurants viewed and booked
- Wines browsed and pre-ordered
- Rewards activity and transaction history
- Time and date of app usage
Location Information:
- Approximate location (city/neighborhood level) when you search for restaurants
- Precise location (with your permission) for directions to restaurants
- We do not track your location continuously
1.3 Information from Third Parties
Restaurant Partners:
- Booking confirmations
- Wine purchase records for points calculation
- Dining experience feedback
Referral Program:
- Information about users you refer to the service
2. HOW WE USE YOUR INFORMATION
We use the collected information for the following purposes:
2.1 Service Delivery
- Process and manage restaurant reservations
- Facilitate wine pre-ordering from cellar lists
- Send booking confirmations and reminders
- Provide directions to restaurant locations
- Communicate special requests to partner restaurants
2.2 Rewards Program Management
- Calculate and credit Bacchus Points (10 points per dollar spent on eligible wine purchases)
- Process referral bonuses (1,000 points for successful referrals)
- Track points expiration (points expire one month after earning)
- Process points redemption (1 cent per point, up to wine purchase value)
- Manage cash balance transfers via Zelle, ACH, or physical check
2.3 Account Management
- Create and maintain your account
- Verify your identity
- Process OTP (one-time password) authentication
- Respond to your inquiries and support requests
2.4 Communication
- Send transactional messages (booking confirmations, points updates)
- Share Bacchus Club announcements and updates
- Provide marketing communications about exclusive offers and wine events
- Send sommelier recommendations and wine pairings
2.5 Service Improvement
- Analyze app usage patterns
- Improve app functionality and user experience
- Develop new features and services
- Conduct market research
2.6 Legal and Security
- Prevent fraud and detect security issues
- Comply with legal obligations
- Enforce our Terms of Service
- Protect our rights and the rights of our users
3. HOW WE SHARE YOUR INFORMATION
We may share your information in the following circumstances:
3.1 With Restaurant Partners
We share necessary booking information (name, party size, date/time, special requests, wine pre-orders) with partner restaurants to fulfill your reservations.
3.2 With Service Providers
We work with third-party service providers who help us operate the App:
- Cloud hosting providers
- Payment processors
- SMS/email service providers
- Analytics services
- Customer support tools
These providers are contractually obligated to protect your information and use it only for the services they provide to us.
3.3 For Legal Reasons
We may disclose your information if required by law or in response to:
- Court orders or legal process
- Government or regulatory requests
- Protection of our legal rights
- Prevention of fraud or security threats
3.4 Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
3.5 With Your Consent
We may share your information for other purposes with your explicit consent.
What We DON'T Do:
- We DO NOT sell your personal information to third parties
- We DO NOT share your information with advertisers
- We DO NOT use your data for purposes unrelated to our services
4. DATA RETENTION
We retain your information for as long as your account is active or as needed to provide services. Specifically:
-
Account Information:
Retained until you delete your account
-
Booking History:
Retained for 3 years for service quality and dispute resolution
-
Rewards Transactions:
Retained for 3 years for tax and accounting purposes
-
Points Balance:
Active until redeemed or expired per program terms
-
Usage Data:
Retained for 2 years for analytics purposes
After the retention period, we will delete or anonymize your information unless longer retention is required by law.
5. YOUR RIGHTS AND CHOICES
5.1 Access and Update
You can access and update your account information directly in the App:
- Profile section for personal information
- View booking history
- Check rewards balance and transactions
5.2 Delete Your Account
To delete your account:
- Contact us at support@chus.wine
- Your account and personal information will be deleted within 30 days
- Some information may be retained as required by law or for legitimate business purposes
5.3 Marketing Communications
You can opt out of marketing communications:
- Use the unsubscribe link in emails
- Adjust notification settings in the App
- You will still receive transactional messages (booking confirmations, etc.)
5.4 Location Services
You can control location access:
- iOS Settings → Bacchus → Location → Choose "Never," "While Using," or "Always"
- Disabling location will limit restaurant search and directions features
5.5 Push Notifications
You can disable push notifications:
- iOS Settings → Bacchus → Notifications
- This may affect your ability to receive booking updates
5.6 Camera and Photo Access
You can control camera and photo library access:
- iOS Settings → Bacchus → Photos/Camera
- Required only for profile picture updates (optional feature)
6. DATA SECURITY
We implement industry-standard security measures to protect your information:
-
Encryption:
Data transmitted between the App and our servers is encrypted using TLS/SSL
-
Secure Storage:
Personal information is stored on secure servers with access controls
-
Authentication:
Account access protected by OTP verification
-
Regular Audits:
Security practices reviewed and updated regularly
However, no method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. CHILDREN'S PRIVACY
The Bacchus App is intended for users 21 years of age and older due to alcohol-related content. We do not knowingly collect information from individuals under 21. If we become aware that we have collected information from someone under 21, we will delete it promptly.
8. CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
-
Right to Know:
What personal information we collect and how we use it
-
Right to Delete:
Request deletion of your personal information
-
Right to Opt-Out:
We do not sell personal information
-
Right to Non-Discrimination:
We will not discriminate against you for exercising your rights
To exercise these rights, contact us at privacy@chus.wine.
9. INTERNATIONAL USERS
The Bacchus App is operated in the United States and designed for users in New York City. If you access the App from outside the United States, your information will be transferred to and processed in the United States, where data protection laws may differ from your country.
10. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the updated policy in the App
- Sending an email notification
- Displaying a notice in the App
The "Last Updated" date at the top will reflect when changes were made. Continued use of the App after changes constitutes acceptance of the updated policy.
11. THIRD-PARTY LINKS
The App may contain links to third-party websites or services (such as restaurant websites). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.
13. CONSENT
By creating an account and using the Bacchus App, you acknowledge that you have read, understood, and agree to this Privacy Policy.
This Privacy Policy is effective as of January 2025 and applies to all users of the Bacchus mobile application.